MATRADE's IBM Programme is held concurrently with INTRADE Malaysia 2010 as one of the most valuable annual marketing programmes in promoting Malaysian products and services to the world. The successful IBM programme at INTRADE Malaysia 2009 achieved:-

• RM2.6 billion in sales and negotiated contracts
• Close to 10,000 one-on-one business meetings

The IBM programme at INTRADE Malaysia 2010 expects to draw more than 1,000 quality international buyers from over 60 countries.